Just a month after its last acquisition of the WebAR development platform 8th Wall, Niantic announced its purchase of New Zealand-based augmented reality studio NZXR today. These strategic acquisitions are part of Niantic’s overarching plan to build what it calls a “real-world metaverse,” which is dependent on AR rather than VR.
The makers of Pokémon Go think AR, not VR, is going to be the path to the metaverse
Niantic wants to develop technology that brings people closer to the outside world. Earlier this month, Niantic unveiled its Lightship AR Developer Kit (ARDK), which makes tools to develop AR games publicly available for free to anyone who has a basic knowledge of the Unity game engine.